In India, politician’s exterior shines as bright as white and interior, as bright as black. The way they don themselves in pearl-white bling of kurta-pyjama and set out to campaign before elections has quite a strong resemblance with Indian detergent ads. As if they are advertising the self. Juxtaposing detergents with politicians, my activated neurons brought about some twist and turns in the detergent-slogans to comply with that of politicians’ campaigns.
1. Arvind Kejriwal‘s best buddy is ‘sacchai’ while his diehard foe is ‘mehngai’1, as he promotes himself to be. And so active-wheel and pro-active Kejriwal team up very well.
2. Narendra Modi whose actions are as powerful as his words has become the most favourite political figure of all. Hence he has to be Nirma, ‘sabki pasand’ after all. 
3. 49 years of corruption Congress did in India can’t actually escape the minds of Indians.1 What else can Rahul Gandhi advertise than this below-mentioned slogan to persuade people and win back the hearts of people. Well, it’s certain that this would remain just as a pipe dream for Congress. Huh?
4. Bihar polls is in the air. Lalu is remembered for his fodder scam. And the need of hours for him is a bountiful ‘vote-bank’. All he wants is ‘duguni votes’ to roar back with ‘duguni scams’
5. Modi and Nitish Kumar are like ‘like-poles’ of magnet. Their repulsiveness is badly ugly. Bihar polls for Nitish has become more about outplaying Modi than being a CM once again. 
By Prerna India (Courtesy)
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